Episode 21: Loss Leaders – Losing to Win


Phil talks about loss leaders from both the consumer and business side in this episode. See one of the tricky ways that businesses try to get you in the door and separate you from your money with designed trails of temptation.

This episode was edited by DamJankostovski.

References

  • “If you can’t fix, feature it.” -Gregory J. Boyle
  • RE: Grocery stores designing things for left/right orientations; It seems there is research on this stuff, but it’s not clear cut and doesn’t seem to correlate with much. Some theorize any effect would have to do with handedness or with the side of the street people drive on, but it seems more to do with how and where they enter the store. (Source)
  • Grey Hat
  • Design Thinking (Episode 9)
  • Planned Obsolescence
  • Black Hat
  • Halo Vehicles
  • Flagship Products
  • Anchoring Effect
  • Cross Contamination
  • Upselling
  • Diamonds/Diamond Rings are a scam/extremely successful marketing campaign (Entertaining Source)
  • Lab Diamonds are identical to naturally-formed diamonds (Source)
  • Phil Misspoke: Cubic Zirconia are actually not diamonds, just lookalikes. (Source)
  • Amazon FBA
  • Apple’s Controversial $1000 stand (I still say it’s a ripoff and the reframing in this article doesn’t change the fact that a stand is still $1000 USD)
  • (book) No One Makes You Shop at Walmart – Tom Slee 
  • (Journal Article) TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
    • “The ROI analysis shows negative ROIs at the margin for more than 80% of brands, implying over-investment in advertising by most firms. Further, the overall ROI of the observed advertising schedule is only positive for one third of all brands.”
  • Episode Phil was talking about relevant to the economists’ quote: The Hedonic Treadmill (Episode 19)
  • (The Atlantic) It’s Expensive to be Poor – Barbara Ehrenreich
  • Psychosomatic
  • Psychogenetic Disease
  • “The proof of the pudding is in the eating” is the original phrase
  • Edible Goldleaf: “There are neither negative effects nor benefits from eating gold since it is biologically inert, and it is suitable for use in food since it does not oxidize or corrode in moist air, unlike many other metals.”
  • (Forbes) Nintendo Switch cost to make
  • (service) Steam
  • (Gaming Device) Steam Deck; Competition for the Nintendo Switch

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